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🧠 The Simplest Copywriting Formula That (Still) Never Fails#

If you're new to online marketing, affiliate promotions, or trying to make your first real money online, there's one skill that can instantly give you an edge:

Effective copywriting.

It's the skill and art of writing words that get people to act.

Whether you're writing an email, a Facebook post, or a sales page... there's one timeless formula that top marketers still use every single day:

✅ PAS - The Timeless Copy Formula#

Problem - Call out the pain/problem your audience is dealing with Agitate - Remind them why it sucks and what it's costing them Solution - Offer your product, service, or idea as the clear way out

It's simple. It's clear.

And it's tremendously powerful.

Why it works:#

Because people take action faster to escape pain than to gain pleasure.

  • If someone's broke and frustrated, they'll act quicker to stop the pain than to chase a dream.
  • If someone's confused, they want clarity - now.
  • If someone's stuck, they want a way out - fast.
  • If someone's in pain, they want to be pain-free again - as fast as possible.

You don't need to be "manipulative." You just need to show that you understand what they're going through.

🔍 Example (Affiliate Friendly Version)#

Let's say you're promoting an affiliate product that helps people build email lists fast.

Problem: Struggling to build your email list no matter what you try?

Agitate: You've tried freebies, funnels, and popups... but the results? Barely a trickle. No list = No leads = No sales. And every day it stays this way... you're falling further behind.

Solution: This done-for-you tool helps beginners go from 0 to 100+ leads in their first week - even if you've never built a funnel before.

That my friend is the PAS formula in action.

And you can use it anywhere: Emails, bridge pages, ads, social posts, videos, etc.

💎 Pro Tips (Even Beginners Can Use)#

  • Start with one clear problem - don't overwhelm.
  • Agitate gently if you're new. You don't need to "twist the knife," just shine a light on the cost of staying stuck.
  • Always lead to the solution with confidence and clarity.

You're not being pushy - you're being helpful.

People want solutions.

Show them yours.

🧰 Quick PAS Template (Copy + Paste)#

You can literally copy this into your next promo:

Tired of [insert pain]? You've tried [insert what they've tried] but still [insert frustration]. That's because [insert truth they may not know]. Here's what actually works: [insert your offer/solution].

❓FAQ - PAS For Beginners#

Q: Isn't this formula a bit "negative"? A: Not at all. You're highlighting real pain points your audience already feels - and offering a way to fix them. That's value.

Q: What if I don't know their pain? A: Spend 10 minutes reading reviews, comments, or forums in your niche. You'll see what they struggle with - in their own words.

Q: How long should a PAS message be? A: It can be as short as 2-3 lines or as long as a full sales page. The key is clarity, not length.

🎯 Final Thoughts#

The PAS formula is the ultimate "cheat code" for writing better copy - incredibly fast.

Use it in your:

  • Landing pages
  • Affiliate emails
  • Bridge pages
  • Ad copy
  • Video scripts
  • Even social media posts

Whenever you're stuck, just ask:

  • What's the problem?
  • How does it feel to stay stuck?
  • How can I help solve it?

That's it.

Simple. Powerful. Proven.

Make use of it!

Best,
Tim